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市场经理-marketing communication
面议 5年以上 本科
  • 全勤奖
  • 节日福利
  • 不加班
  • 周末双休
  • 通讯津贴扁平管理岗位晋升
职位描述
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职位描述:
特别说明:由于公司总部在福州,本岗位前期每个月需要在福州工作3周时间,再在北京工作1周。
responsibilities岗位职责:
1. design and implement the global marketing strategy and annual marketing plan in alignment with the corporate strategy. direct and conduct the development and execution of marketing communications initiatives including tradeshows & technology roadshows, campaigns, social media, company websites, company videos, public relations, internal and external communication activities.
根据公司的发展目标,制定长期全球市场发展策略和年度营销规划,指导并组织实施营销传播计划的开发和执行,包括贸易展和科技展、推广活动、社交媒体、公司网站、公司视频、公共关系、内 部沟通和公司活动;
2. initiate and improve strategic communication both internally and externally to influence customers’ understanding, engagement of and commitment to our company and products with a stronger collaboration with our business partners.
建立并推动战略性内外部沟通,积极影响客户对公司及产品的理解,提升客户参与度,业务承诺,加强客户与公司的紧密合作关系;
3. manage brand delivery and consistency across all markets for all product lines. differentiate promotion tactics for all product lines according to the target markets. propose the budgeting plan and manage it in the control.
规划并管理公司所有产品线在市场的品牌交付和一致性,依据产品及目标市场和客户的特性,制定产品推广策略,编制并管理公司市场推广费用预算;
4. organize and lead market analysis. provide timely reports and suggestions with market dynamics and collective data.
组织开展市场调研,实时关注市场动态,提供数据支撑和分析报告;
5. organize and coordinate trade shows and be responsible for the content management and resources arrangement. follow up the event progress with the detailed project plan.
统筹大型展会,主导内容的策划和资源协调,跟进现场执行情况,把控展会效果及时间节点;
6. manage online and offline branding and products activities. create and execute dealers experiencing events and promote accordingly.
管理品牌及产品层面的线上线下推广活动,策划并执行总部及海外公司的代理商大会,根据不同受众群和传播目标,策划并执行媒体及客户活动;
7. collaborate closely with marketing channels and industrial associations including vertical media, cross-function media, b to b platforms and public relationships to introduce our brand to the whole world.
与各维度线上线下营销渠道和行业协会建立深度合作关系,包含垂直媒体、跨界媒体资源、资源置换媒体、pr等,为公司宣传造势,获得品牌在全球市场大幅度曝光机会,实现资源效益最大化。
qualifications任职资格:
1. bachelor degree or above majoring in marketing, publication, advertisement, english literature or etc. operation experiences in industrial products are preferred.
本科及以上学历,市场营销、传播学、广告、英文等专业,有工业产品运营经验;
2. 5 years’ work experiences in ad, branding, activities organization or publication. be familiar with social media and business platforms. be sensitive to internet topics and new technologies.
5年以上广告、品牌运营、活动策划、市场传播经验,熟悉主流社交平台及商务平台,对网络话题和科技前沿知识有敏锐度;
3. have great literature and advertisement skills both in oral and written english.
擅长英文营销文案及新闻稿件的撰写,英文口语流利;
4. be good at searching. have a good sense of international aesthetics and vision. willing to take challenges.
检索能力强,逻辑清晰,有国际化视野、良好的审美意识,有创新冒险精神;
5. outstanding communications skills and cooperation skills. open to travel across boundaries.
具备突出的客户沟通技巧和团队合作能力,能接受短期出差;
6. basic skills of ps, ai, pr, ae or other graphics tools.具备ps、ai、pr、ae等平面和视频编辑工具使用技能。
特别说明:由于公司总部在福州,本岗位前期每个月需要在福州工作3周时间,再在北京工作1周。
联系方式
注:联系我时,请说是在马尾人才网上看到的。
工作地点
地址:福州马尾区北京
求职提示:用人单位发布虚假招聘信息,或以任何名义向求职者收取财物(如体检费、置装费、押金、服装费、培训费、身份证、毕业证等),均涉嫌违法,请求职者务必提高警惕。
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